Giant Steps Research

Mission

Giant Steps was born in Spring 2004 as a qualitative research company, focused on bringing knowledge and imaginative ideas to marketing and organizations. Our aim is to help you best connect with the richness of the consumer, cultural and social spaces in order to achieve successful and meaningful resonance.

Philosophy

We believe that significance is driven by the unexpected content of change. One that ends up producing long-lasting and sympathetic vibrations between people and things. Brands with an exciting marketing pulse tend to master the sound of surprise. Instinctive, daring, in touch with their DNA, they eventually achieve differentiation with distinctive resonance. giant steps is nurtured by the idea that change is thrilling, that a subtle alchemy of imagination, thinking, sense, intuition and risk creates possible directions for future success.

Inspiration

Thanks to Jazz artist John Coltrane. His approach reflected both a rigorous and independent way of thinking music, giving birth to sound resonance between the structure of the musical theme and the imagery developed through improvisational research. His music marked a departure from musical conventions by bringing new colors and freedom to explore under different angles.